Service

Social Media Marketing

Meta and Google Ads campaigns that bring you real leads and customers — with proper conversion tracking, not just vanity metrics.

There’s a difference between running ads and running ads that work. The difference is mostly in the setup: proper conversion tracking, the right audiences, creative that matches the platform, and someone watching the numbers to adjust before money gets wasted.

We’ve been running Meta and Google Ads campaigns for businesses across India for years. Education institutes filling admission seats, hotels filling rooms, e-commerce brands hitting their ROAS targets — different goals, same approach: track everything, optimize constantly, report honestly.

Meta Ads Google Ads CAPI GA4 ROAS

Conversion-tracked campaigns that bring you real leads — not just clicks.

Meta Partner Stack · Server-Side Tracking

What’s Included

What you get with this service

  • Campaign strategy — around your business goal (leads, sales, calls, footfall)
  • Audience research — who to target, who not to waste budget on
  • Ad creative — copy and visuals, in-house or with your team
  • Conversion tracking — Meta CAPI, server-side, GA4 — done properly
  • Weekly reports — focused on leads, cost-per-lead, ROAS
  • Continuous optimization — testing new creative, audiences, bids
Our Process

How we work

Step 01

Audit & strategy

We look at what you’ve tried, what your competitors are doing, and propose a campaign structure and a realistic budget.

Step 02

Tracking setup

We set up Meta Pixel, CAPI, server-side tracking, and GA4 so the numbers you see are actually accurate.

Step 03

Creative & launch

We produce or coordinate creative, build the campaigns, and launch with a small test budget first to validate.

Step 04

Optimize

The first 2–3 weeks are about learning what works. We watch closely, adjust often, scale what’s performing.

Step 05

Report & scale

Weekly reports show what’s happening. We scale winners and cut losers.

Our Toolkit

Platforms & tracking tools we use

The setup is what separates ad campaigns that work from ones that drain budget.

FAQ

Common questions

What is the minimum ad spend you recommend?
For Meta Ads in India, ₹500–₹1,000 per day is a realistic starting point for lead generation, lower for e-commerce retargeting. We help you set a budget that matches your goals.
How is your work different from in-house ad management?
We set up proper conversion tracking (Meta CAPI, server-side, GA4), test creative systematically, and report on actual cost-per-lead and ROAS — not just clicks.
Do you create the ad creatives?
Both options work. We create copy, static visuals, and basic video edits in-house. If you have your own creative team, we manage campaigns with what they produce.
How long until I see results?
Initial campaign learning takes 7–14 days. Clear performance signals usually show by week 3–4. Anyone promising instant results is misleading you.
Talk to Us

Ready to start your project?

Tell us what you are building and we will suggest a practical path, realistic budget, and next steps.

+91 98161-50125 WhatsApp info@himsoft.in

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